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21 Jul 2026
BromleyBusiness Journal
Business ProfileFitness & Wellbeing

Bromley town-centre gym trades as Avoya Fitness after company name change

The Elmfield Road business, incorporated in 2020 as Bromley Fitness Centre Ltd, now operates under the Avoya Fitness name, Companies House records show.

Members training inside Avoya Fitness studio in Bromley
Courtesy of Avoya Fitness

Business background

Avoya Fitness Ltd is a fitness business at 9-13 Elmfield Road, Bromley BR1 1LT, with a website at avoyafitness.co.uk. It is registered at Companies House (12800532), was incorporated in 2020, and its director, Oliver Anthony Attard, was appointed on 29 September 2020. It was formerly named Bromley Fitness Centre Ltd.

Why Bromley

The business operates from Elmfield Road in central Bromley, within the London Borough of Bromley.

Services and offerings

The business operates in the fitness and wellbeing sector as a gym.

Recent development

Companies House records show the company was renamed from Bromley Fitness Centre Ltd to Avoya Fitness Ltd.

Local relevance

The gym occupies a central Bromley site on Elmfield Road, and its rebrand from a town-named business to the Avoya identity is a notable change for a local operator.

Future plans

The business had not publicly announced any future developments at the time of publication.

Disclosure

This profile is based solely on supplied research. Bromley Business Journal has not independently visited, tested or reviewed the gym. Facts marked [INFORMATION REQUIRED] should be confirmed with the business before publication.

About this article

Type:
Verified business profile
Byline:
Bromley Business Journal Editorial Team
Last verified:
16 July 2026
Sources cited:
3

Prepared using public company records, official websites and other cited sources. Sponsored, partner and company-supplied content is labelled separately. Report a factual error: editorial@bromleybusinessjournal.co.uk · corrections policy · editorial standards.