Bromley town-centre gym trades as Avoya Fitness after company name change
The Elmfield Road business, incorporated in 2020 as Bromley Fitness Centre Ltd, now operates under the Avoya Fitness name, Companies House records show.

Business background
Avoya Fitness Ltd is a fitness business at 9-13 Elmfield Road, Bromley BR1 1LT, with a website at avoyafitness.co.uk. It is registered at Companies House (12800532), was incorporated in 2020, and its director, Oliver Anthony Attard, was appointed on 29 September 2020. It was formerly named Bromley Fitness Centre Ltd.
Why Bromley
The business operates from Elmfield Road in central Bromley, within the London Borough of Bromley.
Services and offerings
The business operates in the fitness and wellbeing sector as a gym.
Recent development
Companies House records show the company was renamed from Bromley Fitness Centre Ltd to Avoya Fitness Ltd.
Local relevance
The gym occupies a central Bromley site on Elmfield Road, and its rebrand from a town-named business to the Avoya identity is a notable change for a local operator.
Future plans
The business had not publicly announced any future developments at the time of publication.
Disclosure
This profile is based solely on supplied research. Bromley Business Journal has not independently visited, tested or reviewed the gym. Facts marked [INFORMATION REQUIRED] should be confirmed with the business before publication.
About this article
- Type:
- Verified business profile
- Byline:
- Bromley Business Journal Editorial Team
- Last verified:
- 16 July 2026
- Sources cited:
- 3
Prepared using public company records, official websites and other cited sources. Sponsored, partner and company-supplied content is labelled separately. Report a factual error: editorial@bromleybusinessjournal.co.uk · corrections policy · editorial standards.